Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Great quality of coffee beans
Light roast
Fat free
Ice blended
Negative marketing
High price
Celebrities and famous people
Forming a trend
Profits from trend conscious young people
world, with Microsoft.
Coca-Cola is a worldwide known company created in 1886 in Atlanta. The story is that Pemberton was a pharmacist and created this beverage to cure headaches. It was a success in the town and after deciding on a name (coming from the use of kola and coke leaf, the two main ingredients of the beverage) as well as a logo (which has not changed since its creation), Pemberton
-20世紀 英國詩-
(1) Thomas Hardy(1840-1928) : "The Darkling Thrush"
"The Darkling Thrush"
1 I leant upon a coppice gate
2 When Frost was spectre-gray,
3 And Winter's dregs made desolate
4 The weakening eye of day.
5 The tangled bine-stems scored the sky
6 Like strings of broken lyres,
7 And all mankind that haunted nigh
8 Ha
What Is A Tropical Rainforest?
DEFINITION:
A tropical rainforest is a place roughly within 28 degrees north or south of the equator.
In general, a rainforest is a forested area that receives over 60 inches of rain per year.
(*Specific types of rainforest are labeled in terms of their elevation and average temperature.)
CLIMATE
A Minimal difference between seasonal temperature.
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Market Response
Consumers’ dissatisfaction
Price advance in 2008
VS Cheap Brand?
Ⅱ. Body
1. Why eco‐friendly marketing is needed?
We all know that environment is one of the most urgent issues the world faces today. It is the issue that troubles us economically, physically and everyday in our lives. The factor contaminates the environment is also being related with the several diseases around us. Environmental issue has become an increasingly important problem that
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
0 Tokyo Disneyland - Tokyo, Japan
Tokyo Disneyland (東京ディズニーランド, Tōkyō Dizunīrando) is a 115 acre (465,000 m²) theme park at the Tokyo Disney Resort located in Urayasu, Chiba, Japan, near Tokyo. It was the first Disney park to be built outside of the United States and was opened on April 15, 1983. There are seven themed areas in the park, each complement
of "Song of Myself", "When Lilacs Last in the Dooryard Bloom'd"
(4) Emily Dickinson(1830-1886)
"After great pain, a formal feeling comes--", "I heard a Fly buzz--When I died--"
-19세기 영국시-
(1) William Blake(1757-1827) : "The Chimney Sweeper"
from Songs of Innocence
"The Chimney Sweeper"
1 When my mother died I was very young,
2 And my father sold
of "Song of Myself", "When Lilacs Last in the Dooryard Bloom'd"
(4) Emily Dickinson(1830-1886)
"After great pain, a formal feeling comes--", "I heard a Fly buzz--When I died--"
-19世紀 英國詩-
(1) William Blake(1757-1827) : "The Chimney Sweeper"
from Songs of Innocence
"The Chimney Sweeper"
1 When my mother died I was very young,
2 And my father sold